Subtropical Gardening magazine ends - STG Community

Subtropical Gardening magazine ends

March 7, 2017

MEDIA NEWS – Another Magazine Closes  

Since 2005, subTropical Gardening magazine has provided relevant gardening advice and expertise for the central and northern latitudes of Australia – with a focus on gardeners in warm temperate, subtropical and tropical climates – a rapidly increasing component of the gardening and horticultural public. Most readers keep every copy on their book shelves as a permanent reference for gardening.
Editor, Paul Plant said “Regretfully the lack of industry support (advertising) was the key reason we were forced to close down the print production. The costs of graphic production, printing and posting continued to rise but advertising support collapsed. Many companies now appear to be increasingly investing their advertising budgets in their social media presence.”
The magazine is recognised as being the launching pad for the careers of many HMA members, some of whom have gone on to have a national media presence. The magazine was started 12 years ago by an enthusiastic group of members from the Australian Institute of Horticulture, who were keen to contribute to a magazine that provided accurate information for gardeners living north of Sydney. During its run, it has been supported by over sixty contributors, including many from interstate and overseas. It has also won several awards including 2012 and 2014 Most Popular Gardening Publication, and 2011 Award of Merit – for excellence in horticultural media.
Paul notes “while it has been sad to see the demise of the magazine, I am looking forward to using the skills I have gained in future industry roles. As editor, I have been lucky to work closely with a wide range of people and develop a broad range of skills related to publications (print and online); marketing and media using both traditional and social media; and television.”
The final issue of the magazine (Issue #43) is due out June 2017 depending on budget constraints.

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